Tate & Lyle: The Joy of Baking is in the Making

Digital & Print Shopper Campaign

Whether we’re baking to express ourselves, bond with others, or release some of that daily stress, the true joy of it comes from the process, not the outcome. For Easter, Tate & Lyle kicked off our year long campaign that celebrates these joyful moments with fun, colourful, and exaggerated realities. Our photoshoot transformed into magazine adverts and digital marketing for Waitrose and BBC Good Food alongside video content for the brand’s social channels.