GARDENA: Feel the Power of GARDENA Pumps

ATL & BTL Campaign

GARDENA needed our help to re-assert their range of pumps as the category leader because shoppers found that their tech was intimidating, often overwhelming, and hard to differentiate from competitors. Our campaign dramatises the feeling of empowerment when using GARDENA pumps by featuring a man miraculously moving water throughout his garden with just a few waves of his hand. This metaphor links the expertise of pumps with the ease and simplicity passionate gardeners feel after each use. The work was featured on GARDENA’s digital platforms, social channels, printed media, and in-store merchandising.