Max Factor x Downton Abbey A New Era: Be Your Own Leading Lady

Social Campaign & Retail Activation

Max Factor and Downton Abbey teamed up to promote a range of beauty products for the launch of the popular drama’s latest film. The iconic makeup brand is at the heart of each scene, boosting the glitz and glamour of Hollywood’s golden age actresses. Our campaign, which ran exclusively at Superdrug, shows consumers that Max Factor does more for women than just providing timeless elegance. The products encourage positivity, hope and female empowerment, just as Downton’s all-star cast embrace with every look or line. Both brands have stood the test of time and empower our audience to face the world with the same beautiful boldness and brilliance as their Hollywood heroines. With a series of original social videos, in-store merchandising, and online marketing, we inspired women to be their own leading ladies.