LÄRABAR: Less is Moreish

Experiential & Retail Activation

Lärabar, a popular vegan bar made with 5 simple ingredients or less, believes that less is more when it comes to eating, exercising, and being present. We realised that to its health conscious, no bullshit consumers, that means less ingredients, less nasties, and less guilt. But it also means more yummy, more scrumptious, and more exquisite in taste. In other words, Less is Moreish. To launch the bar in the UK, we successfully developed this campaign platform into high street window displays, wellness sessions, and interactive experiences with innovative sampling at Wanderlust and London Fashion Week.