HP Wonderland: Reinvent the Wonder of Print

B2B Brand Experience

At Unleashing Print, we created an award-winning conceptual 14,000 square foot trade show experience that redefined what's possible with HP's latest line of indigo printers. In Wonderland, eight-foot-tall storybooks enveloped the world's largest print design community. Each chapter told a different tale. In Storyland, our guests experienced the magic of personalization from above the earth. Brandland showcased one-of-a-kind and breakthrough packaging applications in a whimsical safari. In Inkland, we celebrated the power of fluorescent and high-quality inks in an exotic jungle. While design ideas stole the show in Thinkland.

AWARD

2019 Silver ADDY for Out-Of-Home & Ambient Media,
Out-Of-Home Installation