Glade: Fresh Flowers Every Day

European Shopper Toolkit

Glade fragrances are designed to envelop our consumers with positive scents and emotion. Just like with perfume ads, we created a campaign that felt alluring and immersive, but still grounded. The visuals emphasise every fragrance in Glade’s latest range with an abundance of scent cues, whilst also inviting shoppers to find that feeling of bliss each and every day with a relatable message and lifestyle image. We made it clear that there was something for everyone, and then rolled the idea out into a robust, European shopper toolkit.