Lyle’s Golden Syrup: Joy For All

Digital Shopper Campaign

Lyle’s Golden Syrup wanted to re-launch their products to a more inclusive and diversified audience during key food spikes throughout the year. So we developed a digital campaign for Christmas and Pancake Day that created shared smiles to unite families and communities. Our ‘Joy For All’ platform encouraged both long-time and Gen Z shoppers to make Christmas cracking or Pancake Day delish. Each piece of content is full of vibrant colour, modern yet relatable home environments, active moments, and occasion based cues. We conducted a week long photoshoot to create ownable videos and stills that ran across the brand’s social channels, out-of-home six sheets, and website.