To help celebrate 100 years of Disney, H&M and Trevor Andrews created a collaborative summer collection for Gen Z men where art met fashion. Our role? To hit the streets of Williamsburg, New York and develop OOH guerrilla marketing in the lead up to H&M’s pop-up shop launch event.

The intersection of iconic Disney imagery, H&M’s global fashion reach, and Trevor Andrews’ bold, graffiti-inspired artistry offered an untapped opportunity for participatory storytelling: disruptive, interactive takeovers that reimagined urban spaces as living canvases.

Through wild-posting, interactive street-level billboard invites, and building projections we spread awareness and excitement about the upcoming launch.

The result? We transformed everyday city corners into must-see destinations, sparking 250K social impressions, 11K physical interactions, and an average of 12% on the spot QR code scans over 3 days. Overall, our collaborative OOH approach created a moment where fashion, pop culture, and street art collided, fostering authentic engagement with all three brands.