HP Instant Ink: The right ink. Right on time. For less.

Digital Campaign & Global Shopper Toolkit

We launched a vibrant campaign to promote HP's ink subscription service. Your HP printer simply detects when you'r running low, and sends you the right ink, right on time, for less. The campaign consisted of a video, retail activation, GIF's, digital and print ads, and animated social media posts to demonstrate just how HP Instant Ink revolves around their consumers.